Hawthorn is the brand-name of the Wyndham Group, for the hotel-suites chain across a dozen cities in America, which caters to the boarding and lodging requirements of guests looking for a cost-effective accommodation to cover an extended period of stay.
Assured quality along with a number of businesses, hospitality and entertainment services make the stay at Hawthorn Suites pleasant and satisfactory.
Hawthorn Suites was established by Hyatt Hotels in 1986, on the concept of providing suite-class accommodation at a moderate, rather than an expensive rate, hosting guests wanting to stay for weeks and months in a town or city. This proposition is founded on the business model of franchising; wherein the estate for the hotel or the cost of setting it up would be provided by anyone who could provide the capacity of a business partner of Hawthorn Suites and have a share in the profits of the business.
Active business and leisure areas of the country are the preferred locations for Hawthorn Suites franchises. Landmark locations in fast-growing cities and towns are also considered conducive. Hawthorn Suites is one of the country's fastest growing hospitality businesses and has a long and successful partnership with the Hyatt group of hotels.
The advantages that franchisees stand to gain from partnering with Hawthorn suites include flexible designs and suite prototypes to suit local needs, an opportunity to retain reputed architects and contractors to design and build the hotel, the support of an aggressive sales team for attracting guests from the commercial, holiday and troupe-travel sectors, advantageous commission towards royalty and marketing, promotion of the site by advertisement in leading magazines and journals, internet-based marketing support, a full-fledged training program for franchise owners, operations managers and head of sales, useful general support to the franchise and the conducting of regular programs oriented towards quality assurance and last but not the least, fair terms of franchise agreement that are among the best in the industry.
The total cost involved in setting up the franchise range anywhere between $4.4 million and 7.4 million. The initial fee required is $40,000 with a royalty fee of 5% of the investment amount and the term of the initial agreement is for 20 years. Every time the agreement is renewed, 50% of the latest franchise fee is usually required.
Hawthorn Suites is frequently in the news for its constantly upgraded and improved guest facilities and its measures in making its services more accessible to various kinds of people. Guests keep returning to the Suites because of the high quality of service and guest-friendly amenities.
Flourishing franchises have become sponsors of community initiatives, while some have even reached out to provide affordable accommodation for victims displaced from their homes or whose homes were destroyed in calamities and accidents. Hawthorn Suites has also won its share of awards for its consistently high standards.
When looking to start any business it is important, particularly considering today's market, that you look for specific ways to cut minimize or reduce overhead and risk. Any business is going to have risk, but it is important to have a full understanding of the amount of investment, startup cost and "ROI" (Return on Investment).
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